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Since the dawn of the Web, it has become a universal truth agreed upon by every successful internet marketing expert around the World, that having a great domain name is critical to your success. A domain name is a small group of words that you'll purchase from a domain registration company and then redirect toward the URL of your Landing Page or Lead Capture Page. Because a URL is the exact online address where a website is hosted and can contain a combination of words, letters, numbers and even random, seemingly meaningless characters like question marks, back-slashes and dots, it's a great idea to have a short, targeted domain name that describes your business, marketing system, product or service. If you are using an online marketing system in which everyone is given a similar URL for their Landing Page, having a domain name that separates you from everybody else using the same system, is critical to your success.
What is a Custom URL Shortener? A custom, or branded URL shortener, is when you’ve connected your own custom domain to a URL shortener which acts as a base for all the short links you create. We always recommend using your own custom domain when sharing links online as it leads to increased link trust, brand awareness, and click-through rate. Since the dawn of the internet, links have been the way to get from one place to another online. Think about it, you either start by searching for something and then clicking a link, or by typing a link directly into your browser’s address bar. There’s no other way to get around. With the advent of Twitter and other social sharing platforms, lengthy URLs started to become a problem. Originally Twitter - who used to limit messages to 140 characters - counted all characters in a link. Would eat up the entire Tweet… Unless you used a URL shortener. Designed to both protect users from malicious links and shorten lengthy URLs.
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Bitly - The most widely used URL shortener with built-in analytics. Even though there are quite a few options for website analytics but not very many free choices like some of these described below. Google Analytics- The most forceful free analytics suite on the web. Piwik - Open source web analytics. Open Web Analytics - Simply great. This tool defaults to Google UK as it has been developed by a UK team. However, if you intend to use it in the US, all you have to do is to change it to Google US. Unfortunately, the free version of this tool has a limitation of 100 keywords only and hence it is not a keyword research substitute. AdWords Keyword Tool - Traffic starts for nearly every imaginable keyword, even though there are rumors that the traffic estimates are inaccurate. Wordstream- Wordstream can be a bit limited from its free side, but it's a powerful tool. Wordtracker - A lot like Wordstream; pretty limited, but free and not-Google. Domain Samurai - No doubt, it pulls from Google's data, but it has a few smart filtering options that could help you find some good long-tail phrases. Moreover, its free too. Mailchimp - I'd mention other options if there were any that were even close to as good as this. To be honest about it, this service rocks and the basic plan is free. The advanced plans are pretty reasonable too, and the added features are fantastic.
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